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Do you ever wake up and wonder why you’re doing what you’re doing? Not in a deep philosophical way—but in a raw, gut-level way. Like, “Why am I grinding this hard?” or “What am I even working toward?” That feeling hits different when you’ve been showing up every day—at the job, at the gym, in your business—and still feel like you’re missing something.
It’s a feeling of emptiness wrapped in motion. You’re not lazy. You’re not unmotivated. But deep down, you know there’s no true fire behind your actions. You’re showing up because you’re supposed to, because people are counting on you, or because the bills won’t pay themselves. And that’s fine… for a season. But if you don’t get clear on why you’re doing the hard things in life, you won’t last when things really get hard. That’s where the power of why comes in.
This isn’t some motivational buzzword. The power of why is the force that turns pain into purpose and makes ordinary people capable of extraordinary things.
We live in a world that glorifies the grind. Hustle culture has become a badge of honor. But let’s be honest—there are plenty of people grinding themselves into burnout, anxiety, and confusion. Activity does not always equal progress. And progress without purpose becomes draining real fast.
That’s why the power of why is so critical. It gives you intentional direction. It turns your actions into investments instead of energy leaks. It allows you to say no to distractions because you have something more important you’re working toward. Without it, you’re like a GPS without a destination—you might be moving, but you’ll never arrive anywhere meaningful.
When you know your “why,” you move with purpose. You show up with focus. You can handle rejection, fatigue, and resistance because you know there’s a result on the other side that matters deeply. And that’s what makes people resilient. That’s what separates those who endure from those who fade out.
Listen, I’m all for hard work. I believe in giving 100% to everything you do. I believe in waking up early, pushing past excuses, and doing the uncomfortable things. But here’s the catch: working your ass off without knowing why is one of the quickest ways to burn out, burn bridges, and burn through years of your life without anything to show for it but exhaustion.
When I started out in the merchant services industry, it wasn’t just because it looked like a good financial move. It was because I saw a vehicle that could lead to passive income. And for me, passive income was never just about making money while I slept—it was about creating time freedom. I didn’t have a family yet, but I knew I would one day. I wanted to build a life where I could be present, where I could create memories with my future wife and kids, where I wasn’t chained to a desk while life passed me by.
That dream became my why. And because I was emotionally attached to it, I worked with intensity and passion. Not because someone told me to—but because the goal I was chasing felt real. When your why is strong enough, your how becomes possible.
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That clarity—the power of why—is the only thing that kept me going when my world collapsed. After years of building a portfolio and earning residual income from merchant accounts, I lost everything. The company I had built my future on took the entire book of business from me. I went from financial stability to financial freefall—at the exact time my wife and I were expecting our first child.
That moment could have broken me. People around me, well-meaning people, told me to give up, play it safe, go get a salary job. And I’ll be honest—I thought about it. When you’re newly married, broke, and staring down the barrel of fatherhood, fear creeps in fast.
But then I remembered my why. I remembered what I was building—not just money, but freedom. Not just success, but presence. I knew the vision God had given me. I knew what kind of man, husband, and father I was called to be. And I was not going to hand that vision over to a setback.
That’s the power of why. It gives you staying power when everything else falls apart.
Let me flip this to you. Right now—what is driving your life?
Is it fear? Obligation? Guilt? Or are you moving toward a purpose that excites you even when you’re tired? Maybe you’ve never taken the time to ask the deeper question: “Why am I doing this?” But you need to. Because your power of why is either going to push you forward—or your lack of it is going to hold you back.
Maybe your why is your kids. Maybe it’s breaking generational poverty. Maybe it’s building something meaningful, something that outlives you. Maybe it’s being obedient to the calling God placed on your life.
Whatever it is, you need to define it. Write it down. Make it so real that when life hits you, you don’t flinch. Because once you have that clarity, you’ll be amazed at how focused, resourceful, and unstoppable you become.
One of the most brutal experiences of my life was an ultra Spartan Race I ran in the Sierra Nevada mountains. I was completely undertrained, malnourished, and unprepared. It was raining and hailing. The cold sank into my bones. My knees screamed in pain with every step.
And I wanted to quit—so many times.
But there was one thing I had that most of the other runners didn’t. I had the power of why. I knew my family was waiting at the finish line. I knew that quitting would not just be giving up on a race—it would be giving up on the identity I had been working so hard to build.
So I kept going. One step at a time. Through the pain. Through the doubt. Through the storm. Because I wasn’t running just to finish—I was running to prove something to myself, to my family, and to the life I said I wanted.
That’s what the power of why does—it gives meaning to suffering. It gives energy when your tank is empty.
Fast forward to today. This past summer, I lived the kind of life that once only existed in my dreams. I traveled with my wife and kids. I was fully present. We made memories that mattered. And the residual income from my merchant services portfolio—rebuilt from the ground up—was still coming in.
I didn’t need to check in, clock in, or ask for time off. I was building core memories while my business kept paying me. And that is why the power of why matters. It’s not about motivational slogans. It’s about real outcomes. It’s about freedom, faith, and family. It’s about designing a life that aligns with your values and refusing to settle for anything less.
If I had worked without a clear why, I would’ve folded a long time ago. But because my purpose was bigger than me, I kept showing up. And now I get to live a life that reflects that decision.
The world is loud. It will offer you shortcuts, distractions, easy roads, and quick payoffs. But none of that will sustain you when things get dark.
You need to know what you’re living for.
You need to tap into the power of why and let it become your compass. Because that’s how you build a life worth living.
So I challenge you—tonight, this week, right now—get alone. Pray. Reflect. Write it down. Ask yourself honestly, “What is the reason I’m doing what I’m doing?” If you don’t like the answer, rewrite it. You’re allowed to.
Because once you know your WHY, you’ll have a reason to endure the pain, embrace the grind, and press on even when the storm comes.
Strong people don’t live easy lives—they just have a stronger reason to keep going.
God bless you. And I’ll see you at the top.
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